Job Description

Job Description: Responsibilities: Oversee the development and implementation of comprehensive social media communication frameworks and matrices (both reactive and proactive), utilizing AI assistants to support tailoring responses to key demographics across all social platforms. Develops and continuously refines platform specific tone-of-voice ensuring brand guardrails are adhered to. Foster target audience communities by proactively engaging with content outside of our owned channels to build and grow our reach. ctively develops responses to comments & messages on key social platforms and partners with our Customer Experience Engagement Center (CXEC) to ensure timely execution. Liaises with Brand Teams (ie Brand Managers and PR) to consolidate Q&As, ensure a clear understanding of responses and develop social-first responses adhering to legal direction. Establishes processes with PVA teams to keep a pulse on veterinary conversations (both branded and unbranded) within closed & open community channels and provides insights back to business. cts as core counterpart for our Customer Experience Engagement Center (CXEC) for miscellaneous response questions and raises accordingly against community management traffic light guidelines. Provides detailed analytics on consumer & vet advocacy metrics from all channels, ensuring sentiment analysis is constructed and reported frequently to relevant departments. Provides reporting and insights to paid media team on campaign responses and community tone. Proactively identifies trends, conversations or people of importance to utilize in our content development and digital marketing plans. Identifies opportunities to 'surprise and delight' followers/consumers and partners with CXEC to send. Stay abreast of industry trends and community developments to ensure the brand remains relevant and responsive. Qualifications: Bachelor's Degree required in (marketing, corporate communications, public relations). Required Skills: Over 5 years of experience in social media marketing, community management or similar. Strong knowledge and understanding of social media platforms (proficiency on platforms such as Facebook, Instagram, Tik Tok, YouTube and Reddit are key). Proven experience of social media management software (Emplifi preferred but not essential). Excellent communication and interpersonal skills. Preferred Skills: Understanding of AI and how to build assistants. Experience using Smart sheets and Google Suite (Sheets, Slides, Forms etc. Cynet Systems

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