Job Description

B2B Marketing Strategist

Based on the philosophy at the Pasona Group of solving the problems that society faces, our mission at Pasona N A is to support customers and job seekers in finding success in the U.S. Our goal is to be partners in the success of both companies that are expanding into the U.S. as well as job seekers. We feel a determination and sense of duty and are not afraid of taking on any challenge in order to achieve our goal.

At Pasona N A, we are transforming ourselves from a traditional recruiting agency to a comprehensive HR and administrative business partner, offering diversified services and digital products to our clients. Marketing plays a pivotal role in this transformation, reaching broader audiences, nurturing relationships, and driving successful engagements. Under the new management of our Marketing and Business Development department, we are challenging conventional marketing norms to become customer-centric, data-driven and highly impactful.

We are seeking a dynamic B2B Marketing Strategist with a strong background in marketing and PR strategy and execution to boost customer acquisition and lead generation. The successful candidate will enhance the Pasona N A brand, develop and execute innovative marketing strategy, optimize our marketing funnel management, and deliver effective communications both internally and externally. This position requires close collaboration with other departments, including Business Development, Talent Acquisition, Operations, IT, R&D and Corporate Planning, to fully understand our culture, services, and communication goals. If you are an analytical strategist, creative innovator, highly motivated self-starter and team-oriented collaborator, this is a fantastic opportunity for you.

Responsibilities include:

• Design B2B marketing strategy and campaigns aimed at customer acquisition and lead generation.
• Create and execute comprehensive PR campaigns to enhance the visibility and reputation of the Pasona N A brand.
• Optimize a mix of online and offline marketing tactics including website, webinar, email marketing, SEO/SEM, social media, and events to reach and nurture target audiences.
• Lead the redesign and continuous improvement of the corporate website to enhance user experience and achieve PR and marketing goals.
• Optimize and streamline marketing operations and tools such as MCAE and Salesforce to maximize impact.
• Collect and analyze marketing data to measure campaign performance and use insights from data analysis to refine marketing strategies and tactics.
• Develop and manage marketing budgets and project timelines.
• Collaborate with marketing specialists to ensure effective implementation of marketing strategies and campaigns.
• Conduct market research to identify new opportunities and stay updated on industry trends.

Required Knowledge, Skills, and Experience:

• Minimum of 5 years of experience in B2B marketing and preferably PR.
• Strong understanding of marketing strategy and executions, including SEO, content marketing, and social media management.
• Proven track record to develop comprehensive marketing strategies including campaigns, timelines, and budgets.
• Ability to analyze data and metrics to guide marketing strategies and improve campaign performance.
• Expertise in marketing automation platforms, especially MCAE (formerly Pardot), and Salesforce.
• Knowledge of Systems Thinking, quality principles, and continuous process improvement, ideally in a Sales, Marketing, or Communications system.
• Excellent interpersonal and communication skills both in oral and writing, with a knack for PR, social media effectiveness, and advertising.
• Skilled in working with and guiding teams from various departments using collaborative tools and concepts.
• Curious, adaptable, and committed to continuous learning and improvement.
• Willingness to travel up to 25% of the time to various Pasona N.A. offices across the U.S.
• Ability to read, write and communicate professionally in English and Japanese

Qualifications:

• Education: Bachelor's Degree or equivalent combination of education and experience.
• Travel: Able to do air travel up to 25% of the time to Pasona N.A. offices across the U.S. as needed.

* Salary: $80-100K (open for negotiation)

* Visa Sponsorship

* Location: Torrance, CA, Chicago, IL or NYC (Hybrid work with 3 days in office)

Note: This is a sample job description only. It provides an overview for the position and a detailed summary of the key responsibilities.

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