Job Description

Position Inbound Marketing & Demand Generation (DemandGen) Manager Overview Imagine Business Development rewrites the standard for sales, marketing, and customer success. We have a long history of leveraging content and structured systems to drive results, including early experiences with inbound marketing and revenue operations. We enable mid-market and small-enterprise companies to maximize impact from their existing customer and revenue strategies. We have a track record of being ahead of the curve, producing results, and making an impact. Today, more companies are turning to us to help them achieve their objectives. Position Overview You will work on our client services team supporting clients, actively implementing inbound marketing and demand generation tactics to grow their businesses. You will manage the details of the entire client engagement, collaborate with your team and clients to develop a clear strategy and implement it, and help clients achieve results while making necessary adjustments to stay on track. You will collaborate with our content development team to ensure blog posts, landing pages, emails, and campaigns deliver on objectives. You will manage logistics to ensure campaigns run smoothly and effectively, and you will play a crucial role in client success. Your success will be defined by your ability to understand our work, write well, prioritize and manage a diverse flow of work, anticipate needs, stay organized, and communicate effectively with internal and external stakeholders. Responsibilities Be a core player in designing, monitoring, and executing the inbound marketing & demand generation strategy for a broad set of clients. Monitor internal project management status and progress; alert account managers to upcoming deadlines, potential conflicts, and deliverables. Serve as central coordinator for the creative production process. Facilitate communication between Imagine and clients. Ensure all work is produced to Imagine’s quality and creative standards. Assist in managing a range of vendors and freelancers. Provide support for developing necessary sales and marketing tools for client deliverables (spreadsheets, presentations, etc.). Work directly with clients with the responsibility and authority to ensure they are delighted. Qualifications A sense of humor and easygoing nature. (If you can dish it out as well as you can take it, you’ll thrive here.) Bachelor's degree and at least four years of related experience and/or training; or equivalent combination of education and experience. Experience managing projects that require coordination across internal and external teams under tight deadlines. Prior experience in a marketing or client service environment, ideally including direct inbound marketing experience. Strong knowledge and experience using Microsoft Word, Excel, PowerPoint, and Outlook. Comfortable with cloud-based technology and manipulating PDFs. Familiarity with platforms like WordPress or HubSpot is ideal. Knowledge of Photoshop and/or Illustrator is a plus. Attributes Detail-oriented. Meticulously attentive to details, organized, and able to manage multiple moving parts while keeping the big picture in mind. Flexible. Able to adjust to changing priorities and work effectively in a fluid environment; capable of re-prioritizing to seize opportunities while staying focused on long-term priorities. Great communicator. Concise, accurate, and effective written communication. Project Manager. Able to juggle multiple tasks, manage timelines, optimize resources, and maintain checklists and follow-through. What’s Attractive to the Right Candidate? Imagine is a fun place to work. We’re a small team without big egos. We take our work seriously but don’t take ourselves too seriously. This is a key role where your contributions will be vital to our organizational success. There is potential to learn, grow, and move into other roles within our organization. We offer a predictable work schedule that keeps you busy and challenged during the day and rarely requires evenings or weekends. You’ll be involved in every aspect of inbound marketing: website, collateral, sales tools, marketing kits, and more. Over time you will have opportunities to: Revise websites with inbound trends. Contribute to thought leadership through whitepapers, industry articles, online seminars, web PR, and book publication. Create a marketing toolkit to generate demand and drive go-to-market strategy. Develop sales toolkits. Fully integrate with our sales development program that aligns sales and marketing and executes together. #J-18808-Ljbffr Lift Enablement

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