Job Description
About Old Navy Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role We're looking for a strategic, analytical, and customer-obsessed Director of Growth Marketing Strategy to join our fast-paced marketing team. Reporting to the VP of Growth Marketing Strategy, you'll help shape and execute the roadmap for customer acquisition, retention, and lifecycle marketing across all channels. You'll collaborate cross-functionally with media, creative, analytics, product, site, and finance teams to build strategies that scale and deliver measurable business impact.
What You'll Do - Partner with the VP of Growth Marketing Strategy to lead strategic planning and forecasting for digital marketing initiatives across the customer lifecycle.
- Identify and quantify growth opportunities through analytics, consumer insights, competitive analysis, and market trends.
- Develop and implement strategic frameworks to guide campaign planning, media mix, budget allocation, and audience segmentation.
- Build test-and-learn plans across paid media, owned channels, and emerging platforms to drive performance and support long-term brand growth.
- Collaborate with channel owners (Paid Social, Search, Display, Affiliate, Email, SMS, Site, etc.) and the Central Marketing Shared Services team to align on goals, KPIs, and optimization strategies.
- Influence seasonal and product-level marketing plans in close partnership with Merchandising, Planning, and Digital Product teams.
- Lead the development of promotional campaigns across email, social, online, and in-store to support loyalty programs, key events (e.g., Today Only Deals, Super Cash), clearance, and brand moments.
- Manage and mentor a high-performing team of strategists and promo marketers, fostering a culture of innovation, collaboration, and growth.
Who You Are - 10+ years of experience in growth marketing, digital strategy, or performance marketing-ideally in retail, fashion, or fast-paced DTC environments.
- Deep understanding of customer journeys, segmentation, and personalization strategies.
- Proven success in scaling paid media and lifecycle marketing across multiple channels.
- Strong analytical and data storytelling skills; experience partnering with data and analytics teams to translate insights into action.
- Track record of leading strategic planning cycles and presenting to senior leadership.
- Exceptional communicator and collaborator with the ability to influence cross-functional stakeholders.
- Experienced people leader with a focus on coaching, development, and team building.
Benefits at Old Navy - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $168,300 - $223,000 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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Job Tags
Minimum wage, Full time, Seasonal work,