Job Description
Director, Sales Marketing
Department:
Marketing 500011
Employment Type:
Full Time
Location:
Innovation Center
Reporting To:
Christopher Warnack
Description
Position Overview:
This marketing position supports revenue growth for Continental by supporting the Sales Team through building a strong customer value proposition and providing the them with the support and information they need to be successful. Reporting to VP Marketing, the Director Marketing, Business Development, will strategically support the Business Development team with Sales and Marketing.
Essential Duties and Responsibilities:
Supporting the goal of meeting (exceeding) sales goals for the Business Development & Events Team through:
Develop and oversee digital marketing strategies, with a focus on optimizing online lead generation and brand visibility through SEO, SEM, Social Media and Email Marketing campaigns.
Maintaining a thorough view of the competitive and opportunity landscape
Provide thought leadership and marketing support based on competitive and opportunity landscape
Organizing and managing all BDT proposals
Ensuring all proposals have clearly articulated the Continental Brand service offerings and have met the needs of both the client and Continental
Salesforce and CRM Proficiency
Leverage Salesforce for sales enablement, including managing campaign tracking, data insights, and reporting dashboards
Automate and personalize marketing campaigns through Salesforce Marketing Cloud or similar tools
Provide marketing support to the Business Development Team, Events and Strategic Account Leaders through:
Creation of best in class proposals, marketing sales materials and digital assests
Providing thought leadership and research on Clients and market trends in partnership with the marketing team
End-to-end campaign management, from ideation and audience segmentation and performance analysis
Develop Account Based Marketing campaigns to target key accounts effectively
Provide strategic guidance to align sales and marketing goals, ensuring cohesive messaging and efficient resource allocations
Develop a comprehensive customer journey mapping strategy to enhance engagement and conversion
Visiting clients and potential clients to evaluate needs to promote products and services
Preparing weekly and monthly reports
Coordinating sales efforts with marketing programs
Managing an open flow of communication between the Business Development Team and Marketing
Maintain an active, working understanding of the Continental brand mission, technology road map, operational standards and service offerings
WHO YOU ARE
Self-starter who can work independently on several projects simultaneously, and can contribute to functional areas of the business
Exceptional problem solving skills with the ability to analyze and interpret marketing programs, contracts, financial reports, technical and operational data
Ability to translate technical knowledge and the requirements into clear and concise communications for a diverse range of stakeholders both internal and external.
Adept at identifying and resolving problems timely and effectively
Strong written and verbal communication skills.
Willingness to accept work assignments that could require additional training
Adaptable to changes in priorities, assignments, environment, process and methods while maintaining a positive attitude and enthusiasm with all team members
Personal values align with the company's values and culture.
Handle confidential information from customers and vendors with due care and proper ethical consideration.
Proficient in Microsoft Outlook, Excel, Word and PowerPoint
3+ years experience managing digital marketing preferably in a B2B organization
3+ years experience working within Salesforce or similar CRM system
WHAT YOU'LL ENJOY
We are Curious.
Bold, original thinking, and an innate curiosity for what's new and next drives us to shake things up and make them remarkable.
We are Welcoming.
Approachable and engaging. Invested in teamwork, collaboration, and engaging our guests with the utmost personal attention. It's all about making everyone feel welcome and appreciated.
We Dream Big.
We embrace our adventure, individually and collectively. By being proactive and continuously striving for more, we consistently create value, while paving our path for personal and professional growth.
We do more than dish up great meals. We people embody our core mission to delight our guests, every meal, every day.
Company Offerings
Physical Demands:
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time. Continental reserves the right to add or delete duties and responsibilities at the discretion of Continental or its managers. This job description is intended to describe the general level of work being performed. It's not intended to be all inclusive.
We prioritize the health, wellness and work-life balance of our associates and designed our comprehensive compensation packages to reflect that. Full-time associates are eligible for medical, dental and vision insurance, life insurance, disability insurance, parental leave, 401(k) with company match, at-work dining perks, flexible schedules, generous PTO, and a total rewards program. Employees can also use our inclusive employee assistance program. Location-specific perks may also include wellness programming, on-the-job training, corporate-hosted courses, certifications and team events.
To ensure we protect our team members and the integrity of our company, all associates are required to go through a background check prior to starting with the company. The background check will include validation of information supplied on the application, criminal history, and drug screening. Depending on the nature of the position, additional checks such as driving history, physical ability, or credit check may also be required.
Continental offers a highly competitive compensation package.
Continental is proud to be an Equal Opportunity Employer. Continental
Job Tags
Full time, Flexible hours,