Job Description
Description
POSITION: Director of Sales and Marketing
REPORTS TO: Executive Director
FLSA: Exempt
OUR MISSION: We are united in our mission to offer seniors an elevated way of life, where comfort, connection, and joy thrive.
POSITION SUMMARY
We are seeking a dynamic and results-driven Sales Director to lead our sales team in promoting and selling accommodations and services within our assisted living community. The Sales Director will play a crucial role in developing and implementing strategic sales plans, driving revenue growth, and ensuring exceptional customer service to prospective residents and their families.
ESSENTIAL JOB FUNCTIONS:
- Supports the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
- Sales Strategy: Develop and execute strategic sales plans to achieve and exceed occupancy and revenue targets.
- Team Leadership: Lead, train, and motivate the sales team to achieve individual and collective sales goals. Provide guidance and support for ongoing professional development.
- Customer Relationship Management: Build and maintain strong relationships with prospective residents, their families, and referral sources. Provide personalized guidance and information about our retirement home offerings.
- Marketing Initiatives: Collaborate with the marketing team to develop and implement effective marketing campaigns, promotional events, and outreach strategies to generate leads and increase brand visibility.
- Market Analysis: Conduct market research and stay updated on industry trends and competitor activities. Use this information to adjust sales strategies and identify new business opportunities.
- Sales Performance Tracking: Monitor sales metrics, analyze performance data, and prepare regular reports to assess progress towards targets. Implement corrective actions as needed to ensure sales objectives are met.
- Budget Management: Assist in the development of sales budgets and effectively manage resources to maximize sales productivity and ROI.
- Compliance and Documentation: Ensure compliance with all relevant regulations,
- contracts, and documentation related to sales agreements and resident contracts.
- Collaboration: Work closely with internal departments such as operations, finance, and administration to ensure a seamless transition for new residents and maintain high standards of service delivery.
- Attends training courses at community and maintains up to date monthly, quarterly, annual training through designated Learning Management System (LMS).
- Other duties as assigned, and which relate to the success of the community and the care, comfort, and happiness of our residents.
Requirements
- Bachelor’s degree required in a relevant field such as marketing or business administration.
- Five years’ experience in sales, in a leadership or management role.
- Two years of experience in Senior Living Sales market.
- Proven experience in sales management, preferably in the senior living industry or real estate, with a track record of meeting or exceeding sales targets.
- Excellent written and verbal communication skills.
- Proven ability to drive the sales process from start to finish.
- Proficient in Microsoft Office Products, focus on Excel, Word, and Outlook.
- Ability to travel as needed.
- Understanding of legal and ethical requirements regarding sales contracts and agreements.
- Knowledge of the senior living industry, including familiarity with various types of senior housing options.
- Experience in creating and executing successful marketing campaigns.
- Must have strong understanding of the English language, sufficient to read and write.
PHYSICAL QUALIFICATIONS:
- Walk/Stand – must be able to continuously walk and stand.
- Environment Condition – must be able to perform work both inside and outside.
- Sit – sit infrequently.
- Lift - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
- Carry - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
- Push - constantly 0-10 pounds, frequently 11 – 50 pounds, occasionally 51 – 100 pounds.
- Climb – must be able to climb stairs on a frequent basis, with the opportunity to utilize the elevator as an alternate resource if available.
- Bend – must be able to bend at the waist, knees, hips, and spine on a frequent basis; may require frequently manipulating weights of 25 pounds or more.
- Squat – must be able to squat on a frequent basis to reach below the knee, may require lifting of 50 pounds or less.
- Twist or rotate – must be able to twist or rotate occasionally at the trunk, hips, knees, and neck, manipulating weights of 25 pounds or more.
- Reach– must be able to reach on a frequent basis. May occasionally reach overhead, requiring manipulation of weight of 10 pounds or less, and below waist manipulating weight of 25 pounds or more.
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