Director, Brand Marketing, Active (San Francisco) Job at Gap Inc., San Francisco, CA

N2NmS2laS2FON3VRWXBGNGkyM1FnenRVTkE9PQ==
  • Gap Inc.
  • San Francisco, CA

Job Description

About the RoleAs the Director of Brand Management Active, you will be a key leader within the Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the active category. This role requires a deep understanding of family-centric consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer.

What You'll Do

  • Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments.

  • Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion.

  • Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.

  • Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our Active shopper.

Who You Are

  • 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
  • Deep understanding of active consumer behaviors and cultural trends.
  • Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
  • Strong leadership skills with experience managing cross-functional teams and external partners.
  • Exceptional storytelling and creative sensibility with a passion for family-driven content.
  • Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
  • Data-driven mindset with experience leveraging insights to inform marketing strategies.
#J-18808-Ljbffr

Job Tags

Full time, Seasonal work,

Similar Jobs

Allied Universal®

Security Professional Flex Guard Job at Allied Universal®

 ..., and more. Security Professional Flex Guard $25.49/hr The Ideal Candidate: ~ Over the age of 21+~ Active DOD Secret Clearance ~1+ years of security experience ~ Experience in customer service ~ Experience in access/badging control ~ Comfortable... 

White Lodging - Westin Austin Downtown

Barback - Azul Job at White Lodging - Westin Austin Downtown

 ...some of the countrys best cities to live. We know that the hospitality business, like life, is about how you make people feel. As a Barback, you will support the bartending team by ensuring smooth operations, maintaining cleanliness, and keeping the bar stocked so that... 

Confidential

Social Worker (St. Louis) Job at Confidential

 ...Christian Hospital is looking to hire a Social Worker (MSW). Position Details: ~ Day...  ...Requirements: ~ Master's Degree of Social Work (MSW) required Why Join Us?...  ...Master's Degree Social Work Experience ~ No Experience Supervisor Experience... 

Itlearn360

Banquet Cook - Hilton McLean Tysons Corner at Hilton McLean, VA Job at Itlearn360

Overview Banquet Cook - Hilton McLean Tysons Corner job at Hilton. McLean, VA.Our flagship property, Hilton McLean, is searching for a...  ...boasts over 27,000 square feet of elegant meeting space and two food and beverage outlets. Reliable transportation is a must as shifts... 

Global Trading Company

Marketing and Logistics Coordinator- Spanish or Portuguese Job at Global Trading Company

 ...This position is temp to hire, initially covering a maternity leave. Job Summary: We are seeking a bilingual Spanish and/or Portuguese speaking Marketing and Logistics Coordinator who can speak Spanish or Portuguese. The Marketing and Logistics Coordinator...