Direct Marketing Manager Job at Maryknoll Fathers and Brothers, Ossining, NY

Nk1MQmhaYWJQTGlVWlpSOWdXVFVnajFTTkE9PQ==
  • Maryknoll Fathers and Brothers
  • Ossining, NY

Job Description

DIRECT RESPONSE UNIT MANAGER

Maryknoll Fathers & Brothers

Maryknoll, NY (Ossining)

Who We Are:

Maryknoll Fathers and Brothers – also known as the Catholic Foreign Mission Society of America, Inc. - was founded in 1911 with the support of the Bishops of the United States to be the chief mission outreach of the Catholic Church in the United States. We currently serve in 20 countries worldwide - especially among the poor.

For more information visit .

Maryknoll Fathers and Brothers seeks a Direct Response Unit Manager is responsible for developing and implementing the Society's direct response marketing, developing strategy, and leading and supporting staff. In collaboration with the Major & Planned Giving Unit, the Direct Response Unit works within the Mission Advancement Department. It is responsible for inspiring, maintaining, and upgrading existing donors and acquiring new ones to support Maryknoll Fathers and Brothers. The Direct Response Unit Manager is expected to develop a comprehensive, multichannel relationship-building program, including cultivation and communication while recommending short and long-range direct response plans and programs that include directing all activities, programs, and personnel within the Direct Response Unit. Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques. Monitor, evaluate, and report on all direct mail fundraising initiatives. Develop and recommend alternative fundraising and cultivation programs. Coordinate graphics, printing, and acquisition programs with outside vendors as needed.

Campaign Strategy & Execution

  • Develop and implement multi-channel direct mail fundraising strategies aligned with Maryknoll Fathers and Brothers' mission to acquire, retain, and upgrade donors.
  • Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
  • Collaborate with internal teams and external vendors (copywriters, designers, mail houses) to execute compelling donor appeals.
  • Segment donor lists for targeted and personalized mail campaigns to optimize response rates.
  • Manage multiple direct mail appeals, including seasonal campaigns (e.g., Lenten, Advent, Year-End Giving).

Donor Engagement & Fundraising

  • Craft compelling donor messaging to foster engagement and deepen connections with Maryknoll Fathers and Brothers.
  • Utilize segmentation strategies to tailor appeals to different donor audiences, including major donors, monthly givers, and lapsed donors.
  • Implement strategies to improve donor retention, reactivation, and lifetime value.
  • Coordinate follow-up communications (email, digital, phone) to enhance direct mail effectiveness.

Analytics & Performance Optimization

  • Track and analyze campaign performance, measuring key metrics such as response rates, average gifts, and ROI.
  • Conduct A/B and other testing on messaging, formats, and mailing schedules to optimize results.
  • Provide regular reports and insights to leadership, identifying opportunities for growth and improvement.

Qualifications:

  • Bachelor’s degree in Marketing or equivalent experience.
  • CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
  • Minimum 10-15 years of substantial and proven related, non-profit fundraising experience, with an extensive focus on direct mail.
  • Minimum 3-5 years of supervisory/management experience.
  • Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
  • Excellent written and verbal communication skills.
  • Effective in cross functional collaboration with solid interpersonal skills.
  • Highly proficient in project management with proven success in leveraging donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
  • Experienced in the use of all digital marketing tools (websites, email, and social media).
  • High level of computer literacy, particularly with Microsoft Office and spreadsheets.

Schedule: Monday – Friday, 8:30am-4:00pm

Salary: $100,000 per year

We offer an outstanding work environment, opportunities for career development and competitive benefits. EOE.

Job Tags

Seasonal work, Worldwide, Monday to Friday,

Similar Jobs

Continuum Medical Staffing

Psychiatry (General) - Physician Opportunity only Job at Continuum Medical Staffing

(Physician/MD qualifications required) Psychiatry (General) - Psychiatry| Medical Director Carlisle PA We are seeking a BC|BE Psychiatrist to work in hospital affiliated practice and serve as the Medical Director for a new 20 bed behavioral health unit on the hospital... 

LifeBridge Health

INPATIENT SOCIAL WORKER LMSW or LCSW-C (PRN) (Baltimore) Job at LifeBridge Health

INPATIENT SOCIAL WORKER LMSW or LCSW-C (PRN) The following information aims to provide potential candidates with a better understanding of the requirements for this role. Baltimore, MD SINAI HOSPITAL... 

Confidential

Chief Financial Officer (CFO) Job at Confidential

 ...Chief Financial Officer (CFO) About the Company Esteemed social & sporting club Industry Hospitality Type Privately Held Founded 1975 Employees 51-200 Specialties country club golf and tennis About the Role The Company is seeking... 

Resolve Surgical Technologies

Controller Job at Resolve Surgical Technologies

Resolve Surgical Technologies is seeking a Controller to join their team in Marquette, MI. As Controller, you will work with the CFO to build, implement, and monitor accounting and process controls, risk management, and KPIs with a focus on costing, inventory, and asset... 

PCL Constructors Inc.

Accountant Job at PCL Constructors Inc.

 ...can help you build a career you're proud of. Here's how an Accountant for our Civil Infrastructure office contributes to our team: This...  ...designation considered an asset. * 3-5 years of accounting experience in construction or a related industry preferred. * Advanced understanding...