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Senior HR Manager | Head of Talent Acquisition LatAm | Site Manager

Demand Generation Director

Location: On-site in Salt Lake City, UT

Reports to: VP of Marketing

About Our Client

Cinch is a fast-growing Customer Data and Marketing Automation Platform (CDXP) built for multi-location, local, and service-based businesses. We help our clients better understand their customers, personalize marketing efforts, and drive measurable revenue through predictive data and automation.

With proven results in verticals like automotive and home services, we're now expanding into franchise and recurring revenue business models. This is a unique opportunity to join the team at a pivotal stage of growth.

About the Role

We’re hiring a Director of Demand Generation to build and lead Cinch’s demand engine from the ground up. This is a hands-on, strategic role for someone who knows how to prioritize the right channels, align closely with sales, and generate qualified pipeline on a startup-sized budget.

If you thrive in early-stage environments and can bring signal-based thinking to campaign design, targeting, and attribution, we’d love to talk.

What You’ll Do

1. Develop and execute inbound and ABM strategies to generate qualified pipeline in our target verticals
2. Own and manage demand programs across email, paid media, outbound, and content, working with internal and external resources
3. Define KPIs and build attribution models in partnership with RevOps
4. Manage agency relationships for SEO and paid media—or bring efforts in-house as needed
5. Collaborate with content and creative teams to align messaging with campaign goals
6. Report on pipeline contribution and optimize based on data and signal strength

What You’ll Bring

1. 5–8+ years of B2B demand generation experience with direct pipeline accountability
2. Proven success in ABM or intent-based strategies
3. Hands-on experience with tools like HubSpot, ZoomInfo, Google Ads, and Excel
4. Experience managing vendors for paid media, SEO, or market research
5. Strong analytical skills with the ability to build reports and forecasts
6. A proactive, resourceful mindset suited to fast-moving startup environments

Bonus Points For

1. Background in B2B SaaS
2. Experience marketing to franchise, multi-location, or field service businesses
3. Experience working closely with sales on outbound or ABM programs
4. Being based in Utah or open to relocation

If you're ready to roll up your sleeves, own the funnel, and help us scale, apply now or send us a message. Let’s grow together.

#DemandGen #MarketingJobs #HiringNow #GrowthMarketing #UtahJobs

Seniority level

• Director

Employment type

• Full-time

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