Job Description
Job Description:
At Warner Music Group, we’re a global collective of music makers andmusic lovers, tech innovators and inspired entrepreneurs,game-changingcreativesand passionate team members. Here, we turn dreams intostardom and audiences into fans. We are guided by three core values thatunderpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we’re immersing ourselves inculture and breaking through barriers. Curiosity is the driving forcebehind creativity and ingenuity. It fuels innovation, and innovation isthe key to our future.
- Collaboration: Making music and bringing it to the world is all aboutthe power of originality amplified by teamwork. A great idea, like agreat song, travels globally. We ignite passions and buildconnectionsacrossour diverse community of artists, songwriters, partners, andfans.
- Commitment: We pursue excellence for our team and ourtalent.Everythingin music starts with a leap into the unknown, and we’recommitted to keeping the faith, acting with integrity, and delivering onour promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating aworkenvironmentthat actively values, appreciates, and respects everyone. Weencourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – aninnovativeglobalmusic company that retains the creative spirit of animbleindependent.
A little bit about our team:
Homemade Merchandise is a music and entertainment merchandising company based in Los Angeles, California. We partner directly with some of the world’s best musicians, comedians, podcasts and brands for whom we operate e-commerce websites and organize touring merchandise on behalf.
Your role:
We are seeking a passionate and experienced Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of the music industry, e-commerce, and digital marketing trends. You will be responsible for developing and implementing innovative campaigns across various channels to engage our target audience and maximize sales, including but not limited to paid digital-ads and email marketing.
Here you’ll get to:
Develop and implement comprehensive marketing plans aligned with company goals and revenue targets
Conduct market research and analyze consumer behavior to identify trends and opportunities
Define target audience segments and develop effective messaging strategies
Set marketing budgets and track key performance indicators (KPIs)
Create project budgets for approval by client representatives
Develop creative direction for photoshoots and content creation, and budget them.
Oversee the execution of photoshoots and content creation, ensuring adherence to budget.
Manage and optimize online marketing channels including website, social media, email marketing, and paid advertising
Develop engaging content (text, images, video) for social media platforms, blog, and email campaigns
Oversee SEO/SEM strategies to drive organic traffic and improve search rankings
Run targeted advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads in coordination with our ad agency.
Analyze campaign performance and make data-driven adjustments to optimize result
Coordinate with the Director of Ecommerce to optimize website user experience and conversion rates
Implement email marketing campaigns to nurture leads and drive sales, in tandem with our ad agency.
Manage online promotions and discount
Develop and maintain relationships with key influencers and media outlets
About you:
Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in a marketing role, preferably within the music industry or e-commerce
Proven track record of developing and executing successful marketing campaigns
Strong understanding of digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising
Experience with e-commerce platforms and website analytics tools (e.g., Google Analytics)
Excellent communication, interpersonal, and presentation skills
Passion for music and a deep understanding of music culture
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Proficient in marketing automation tools
We’d love it if you also had:
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Google Workplace
Experience with graphic design and content creation tools (e.g., Adobe Creative Suite)
Existing relationships with artists, labels, or music industry professionals
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
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This position requires being in the office 4 days a week. We believe that an in-office presence is important for talent development, collaboration and building strong relationships.
Salary Range: $33.65 to $36.06 Hourly
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
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Job Tags
Hourly pay, Work experience placement, Work at office, Worldwide,