Job Description

We are currently seeking a Brand Manager to oversee our IP and franchises, including the Critical Role Core Campaigns. The Brand Manager will play a key role in the team, providing strategic direction and leading essential planning and activations across multiple platforms and initiatives.

This is an in-office role, so only candidates residing in the Los Angeles area will be considered.

Responsibilities

• Creates and executes marketing strategies for both new and existing IPs assigned to Brand Manager within the CR organization
• Leverages business acumen and a collaborative approach to craft culturally relevant, insight-driven marketing plans with clear objectives, strategies, tactics, and KPIs
• Leads the execution of the content and/or product marketing strategy, focusing on consumer targeting, content/product positioning, and establishing and meeting cost objectives
• Effectively communicates plans to cross-functional partners in a clear and inspiring manner to drive execution, while remaining agile and adapting to real-time business needs
• Works closely with internal and external partners to produce high-quality trailers, key assets, and promotional content that support the go-to-market strategy
• Co-authors long term brand plans with content, product, events and licensing partners
• Manages project timelines, budgets, and resources to ensure deliverables are on schedule
• Creates and maintains the overarching marketing calendar to drive alignment
• Manages advertising and promotional spend to drive ROI
• Delivers strategic plans, campaign insights, and performance updates to executive audiences several times annually
• Embodies brand perspective and voice, serving as reviewer and approver of assets and content across platforms

Education & Experience

• Bachelor's degree
• 5+ years of experience in brand marketing, creative agency account management, or a comparable client-side role within the entertainment or TTRPG industry
• Experience in video and online advertising required
• Extensive experience managing complex projects using project management tools such as Asana.
• Proven experience in project management and analysis, with a track record of collaborating effectively across multiple teams.
• Experience leading a team

Qualifications

• Strong analytical, verbal, and written communication skills
• Exceptional interpersonal skills and ability to manage relationships effectively
• Results-oriented and self-motivated
• Highly organized with keen attention to detail
• Able to thrive in a fast-paced environment
• Passionate about playing TTRPGs with a solid understanding of current industry trends

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