Brand Ambassador Supervisor Job at We Are BMF, New York, NY

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  • We Are BMF
  • New York, NY

Job Description

The Brand Ambassador Supervisor is responsible for leading, coordinating, and motivating a team of brand ambassadors during onsite activations. You will ensure the team delivers outstanding customer experiences, embodies the client’s brand values, and meets performance goals. This is a highly visible, onsite role involving both pre-event planning and live event execution.

Key Responsibilities

  • Recruit, train, and manage a team of brand ambassadors for various activations, ensuring they understand campaign goals, messaging, and brand tone.

  • Conduct pre-event training sessions, role-plays, and briefings to prepare ambassadors for event-day tasks, engagement tactics, and compliance requirements.

  • Lead and supervise ambassadors on site throughout the activation, providing direction, coaching, and real-time feedback.

  • Coordinate with event producers, project managers, and logistics leads to align ambassador activities with overall event flow, objectives, and guest experience.

  • Monitor ambassador performance metrics: attendance, engagement rates, lead generation, sales, or other key performance indicators as defined by the campaign.

  • Ensure ambassadors adhere to brand guidelines, dress code, and professional behavior.

  • Address issues or concerns promptly, resolve on-site conflicts, and escalate to production or account leadership when necessary.

  • Provide brand ambassadors with coaching and mentoring throughout the event to optimize their interactions and performance.

  • Conduct post-activation debriefs with ambassadors to gather feedback, identify areas for improvement, and recognize high performance.

  • Complete performance evaluations, ambassador scheduling, payroll tracking, and timesheet approvals.

  • Maintain communication with the client regarding ambassador activities, lead data (when applicable), and any on-site challenges or highlights.

  • Ensure all brand ambassador-related logistics — check-in, briefings, uniforms, materials — run smoothly during event setup and teardown.

  • Uphold health, safety, and compliance standards during activations, including crowd control, onsite safety, and emergency protocols.

Qualifications

  • High school diploma or equivalent required; college degree in marketing, communications, or business is a plus.

  • 2+ years of experience working in experiential marketing, event staffing, retail, hospitality, or a related field.

  • Proven leadership experience, with prior responsibility for supervising, coaching, or managing teams.

  • Excellent interpersonal and communication skills; ability to motivate, direct, and inspire a large team.

  • Strong organizational skills, with the ability to manage scheduling, logistics, and on-site coordination.

  • Comfortable working in a fast-paced, high-pressure, event-driven environment.

  • Performance-oriented mindset, with experience tracking KPIs and driving results (engagement, sales, leads, or similar).

  • Flexible schedule, with willingness to work nights, weekends, and travel to event sites as needed.

  • Professional appearance and presence; ability to represent both BMF and its clients effectively on site.

  • Problem-solving skills and the ability to adapt to unexpected challenges or changes.

  • Proficiency with basic office software, scheduling tools, and mobile communication platforms.

Work Environment & Conditions

  • This is primarily an onsite role: build-in, activation days, and teardown.

  • Exposure to outdoor venues, trade shows, festivals, indoor event spaces, or brand pop-ups.

  • Variable hours: early mornings, late nights, weekends, and travel may be required.

  • Frequent interactions with large teams, vendors, clients, and event attendees.

  • May involve physical activity, including standing for long periods, walking, and light lifting.

Why Work at BMF?

  • Lead a team that directly impacts high-profile brand experiences and activations.

  • Work within a creative, dynamic environment where your leadership drives both team success and campaign results.

  • Build your career in experiential marketing, with opportunities for growth into production management, operations, or account leadership.

  • Be part of a company that values innovation, collaboration, and high-quality delivery.

  • Competitive compensation, event-day benefits, and a supportive team culture.

Job Tags

Full time, Work at office, Flexible hours, Night shift, Weekend work, Early shift,

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